Type: Editorial Brand Campaign + Go-to-market Strategy

For Kendall Miles’ 2022 Holiday Collection, the focus was on bold, beautiful, and show-stopping shoes designed to give customers a little extra pep in their step. I developed and led the campaign Hot Girl Holiday—an ode to the cultural movement popularized by Megan Thee Stallion. I produced and directed the editorial campaign and executed an omni-channel, social-first strategy that became a standout moment for the brand, driving seasonal excitement and visibility.

The Results: 15% follower growth in comparison to previous period, 50% sell-through, and press coverage.