Type: Brand Collaboration

Details: We partnered with The Sims 4 (EA Games) to bring MeUndies products to life, virtually. As Senior Brand Manager, I made a connection to EA Games, and pitched the concept as a mutually beneficial brand collaboration with the goal of heightened awareness, social media engagements, and new customers. This was an innovative way of bridging the gap between fashion and gaming, while celebrating a highly anticipated product release.

The Results: A 20% follower growth increase compared to the previous period, and 3x higher engagements.