Type: Editorial Brand Campaign + Go-to-market Strategy

Details: Kendall Miles is known for bold, statement footwear designed for special occasions. With the Komfort Collection, our goal was to reimagine that ethos for everyday wear—creating versatile, comfortable shoes that fit seamlessly into women’s busy lifestyles. I originated the concept, directing and producing imagery that captured the modern muse in her natural element, with Kendall Miles shoes as the focal point. I also developed the multi-channel rollout strategy, spanning digital, social, and in-person activations, to highlight the collection’s adaptability from work to happy hour and everything in between.

The Results: 50% sell-through, above average social engagements, and significant increase in email sign ups